James Mae
ThE New year’s eve Collection
The New Year’s Eve Collection was designed for LA based brand James Mae as a collection of three new designs celebrating the lateness of the hour. Despite the colorful feel of the tees themself, a stripped back black and white only approach was used for the marketing to create a xeroxed look to the photos. Full In House creative content was used in order to bring this fresh and clean collection to the consumer.
Creative Direction - Olivia Mae
Photography - Olivia Mae
Graphic Design & Photo Retouching - Olivia Mae
Models - Olivia Mae
Social Media
Both carousel style posts and reels were used in order to promote the collection on digital platforms, all keeping in the black and white theme. Film strips, blown out flash, and motion blur were all utilized in the photography to lend the collection a sense of reckless abandon as the clock ticks down.
EMAIL MARKETING
In keeping with the stripped back theme, the email launch was kept clean and minimal compared to some other James Mae branding of the past. The mailer featured all three tees from the collection, along with well wishes for the new year.
WEB Banners
Homepage banners were crafted for both desktop and mobile, continuing the same branding style and language over from the email blasts, in order to create a cohesive experience for the consumer.
