James Mae
Vixens of the Valley
Born out of the blurred edges of the California coast, James Mae introduces Vixens of the Valley, a collection of good vibes, and better friends, wrapped in the nostalgia of the past and the promise of the future.
Creative Direction - Olivia Mae + Suzanne Jones
Photography - Lindy Lin
Graphic Design - Olivia Mae
Models - Blake Nunn, Zoe Elyse Trujillo, + Anais Alessandra
EMAIL MARKETING
Email blasts were crafted utilizing the same textural vintage feel as the look book in order to emphasize a more human quality to the designs, many of which were hand drawn. Bold colors and even bolder fonts compliment the more organic and laid back nature of the tees and styling, coupled with scanned in paper elements to make this collection feel like it was ripped straight from the pages of an old magazine.
WEB Banners
Homepage banners were crafted utilizing the same slogan and type treatments, linking the customer to a separate page featuring the full collection of tees, totes, and newly introduced hats.
Social Media
Bright vibrant vintage inspired graphics and filmic treatments were used in order to capture audience attention and cary through the laid back thesis of the collection.
